A customer survey forms the basis for strategic initiatives
A customer survey typically aims to analyse the drivers of your customers’ satisfaction.
Customer satisfaction is an indicator of customer loyalty and should therefore be an essential parameter when companies evaluate their performance. Thus, it is important that ongoing customer satisfaction surveys are executed for companies to identify potential issues and act accordingly.
When collecting feedback from both satisfied and unsatisfied customers, you can, amongst others, obtain:
- Insights into the parameters your customers emphasise and thus what drives satisfaction
- Knowledge about what customers you might lose and how to avoid this
- Understanding of why customers might choose a competitor instead
A customer survey thus identifies which activity areas your business must focus on to attain more satisfied and loyal customers which ultimately can lead to increased sales.
Analysis adapted towards your needs
Junior Consult has several years of experience with customer analyses and we always create flexible solutions to ensure fit with your situation. This means that both the creation of questionnaire and data collection are initiated with your specific requirements in mind. Regardless of the specific design of the survey, you will always receive reader-friendly reports with clear conclusions and recommendations that will constitute the foundation for your future work.